Brad Brief,  Principal & CEO

Digital Social Strategies was founded by Brad Brief who has over 25 years of ad agency experience, including 10+ years of Digital leadership at Perficient (formerly Enlighten), Team Detroit, Leo Burnett, J. Walter Thompson, Weber Shandwick and Doner.   While at Perficient he managed the Digital/Social Marketing agency business for 7 years working with clients such as John Frieda Hair Care, Jimmy Johns, Biore, Learning Care Group (La Petite Academy, Montessori, Childtime), Cedars-Sinai Hospital, Giant Eagle, Thomson Reuters, illy Coffee and the University of Michigan.

Prior to joining Enlighten he led Digital/Social strategy at Weber Shandwick where he delivered cutting edge work for Mountain Dew, Verizon Wireless, Pepsi, Oscar Mayer, Exxon Mobil, the Detroit Pistons and General Motors. His work on GM included development of the automaker’s first iPhone app and led their strides into the mobile space.

At Team Detroit he directed the Ford Digital account for the Car, CUV and Motorsports including management of fordvehicles.com, online advertising, mobile, social media, CRM and digital campaign development.  Previously he supervised the launches of Cadillac Break Through while at Leo Burnett and Zoom-Zoom for Mazda while at Doner.

Outside of work Brad is an avid golfer, runner, novelist and screenwriter.